After the E3 has completely ceased to exist in 2023, Gamescom received not only new opportunities, but also additional obligations. About this in an interview with The Game Business told Felix Falk (Felix Falk), managing director of the German Association Game-Verband Der Deutschen Games-Branche, which is responsible for organizing the event.
According to him, between the two largest gaming exhibitions, a mutually beneficial partnership existed for many years: E3 was a place of high -profile announcements, and Gamescom was a platform where gamers and press could first try new things.
For many years we had excellent partnerships with E3, and we never competed. Rather, it looked like this: announce your game on E3, and you can play it on Gamescom. In a sense, it was convenient, because people expected that we would become the main world game week with maximum visibility for all. Therefore, we feel the responsibility to provide the industry with such a scene.
Felix Falk
At the same time, the https://zoesbingocasino.uk/withdrawal/ lack of E3 brought other consequences. Gamescom has to fit into the international calendar of companies, negotiate with their head offices and adapt to global marketing plans. In past years, this led to long negotiations, but now the situation has changed. “In recent years, it was not easy to convince some participants to return, and we held a lot of negotiations. However, if you look at the current list of participants, you can see that almost all. So we managed to return, well, almost everyone on Gamescom ", – the organizer emphasized.
The main goal of the exhibition for the coming years is not an expansion of the physical audience, but the growth of international coverage in digital channels. About 350 thousand people gather on Gamescom offline on Gamescom, and even the addition of new halls is unlikely to raise the number of visitors above 400 thousand without loss of comfort. But online populism and cooperation with contentmakers, the media and partners opens up much more opportunities.
Another noticeable trend is the growing interest from companies that were not previously associated with video games. On Gamescom, streaming giants like Netflix, And also Paramount And Disney.
It is interesting to observe how non -game companies come to Gamescom, such as streaming services like Netflix, who want to take part in the exhibition. At the same time, we must ensure that this still remains a game event. It is necessary to select the right partners who are really suitable for ecosystems and cultures to organically combine. Games are the greatest power of pop culture, and on Gamescom it will be seen. There will be partners like Paramount, Disney And Netflix. They are part of the game culture, because Netflix A lot of content directly related to games
I always say: if you are a market leader, and we are glad that Gamescom is the largest event in the world, then you are obliged to lead. We are promoting new formats and opportunities that can be implemented. This is our responsibility for the coming years.
Felix Falk
In 2025, the exhibition is not enough, but still grew. The number of participants reached 1,500 companies, which is 40 more than a year ago. Geography also expanded – now representatives from 72 countries against 64 last year will bring their projects. Gamescom 2025 will be held from August 20 to 24.
